VoicePrism™
Market Research

Market Research
Improve market research results dramatically by going beyond consumer data to gaining more reliable, deeper customer insight. CustomerPrism™ will take you from listening to what people say, to understanding what people really mean, what they feel, what they like, what they dislike, and what they will purchase.

How CustomerPrism™ Works
VoicePrism's CustomerPrism™ lets you "see" the data in three dimensions by looking at not only the response but also the emotion and validity of the response.

In recent decades, computer technology and statistical advances have greatly improved the consistency and accuracy of market research. But no matter how accurate statistical results are, they have done little to improve our predictions on product acquisition, usage, and customer satisfaction. Why?

The problem is not the analysis of the data but the data itself. Typical research data are only one-dimensional. Oftentimes consumers will have the same response to a question with drastically different emotions behind them. Other times, a consumer may be entirely confused by the question or unsure of their answer, and thus be giving an erroneous answer. The result is research data that is incomplete, or worse, misleading.

Every time a consumer verbally responds to a question, he or she experiences emotions. Our technology objectively measures the emotional content and intensity, along with confusion or misunderstanding levels within these responses. Once you "see" this data in three dimensions, you'll be able to use it more effectively and consistently.

CustomerPrism™ provides powerful, simple-to-use reports designed to facilitate faster and better decisions. This solution will help you identify the correct and meaningful information you need to develop and launch new products, estimate product usage, and understand customer satisfaction.

From developing research topics and questions, to identifying the target group for respondents, to providing meaningful reports, CustomerPrism™ can help with the entire market research process. Its various uses include studies covering attitude and usage, product/service appeal, TV ad testing, product development, customer satisfaction, call center satisfaction, price elasticity, usability testing, and others. It has great flexibility for use in many research approaches such as phone surveys, one-on-one interviews, focus groups, and point of sale feedback studies.

 

FEATURES BENEFITS
Customizable Questions Create the optimal questionnaire for your needs that contains the critically important areas of appeal, attitude and usage. Identify potential issues surrounding product appeal and likely usage.
Instant Results Time is critical in any research project. Research completed on-time and under budget can get the new best product in the market place in record time and defeat the competition before they get out the door. Slow, delayed, or poorly designed research can ruin even the perfect strategy. You will have valuable information in your hands immediately following the subjects' completion of the research.
Self-Administered by the Subjects Use in a central recruit scenario and you can have multiple completes ready for review without having to use moderators or interviewers. Perfect for high-volume research projects.
Automated Assessments Administer surveys onsite in a controlled computer-based environment or have the convenience of subjects calling into an automated voice-based telephone system. Consistency of results is exactly the same in either format.
Patented Voice Technology Objectively measure emotions associated with responses to research topics and questions that provide more accurate and valuable information than ever before.
Scalability Administer as many simultaneous surveys 24/7 around the world as you would like. Our solutions can grow quickly and easily along with your organization.
Global Design Assessments work with any language that allows your research subjects from around the world to speak in their native language.