Market Research
Solutions
Dramatically improve market research results and return on investment by going beyond traditional consumer data to gaining more reliable, deeper customer insight. Our solutions will take you from listening to what people say, to understanding what people really mean, what they feel, what they like and dislike, and most importantly, what drives their purchasing decisions.
How
It Works
For decades researchers have been trying to devise ways to learn what subjects are actually thinking or feeling. Neuromarketing is defined by Wikipedia as "a new field of marketing that studies consumers' sensorimotor, cognitive, and affective (emotional) response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain...to learn why consumers make the decisions they do, and what part of the brain is telling them to do it." Business Week has reported that Neuromarketing is a "hot trend" and "marketers are feasting on new streams of customer data."
The problem with fMRI and EEG is that their use requires millions of
dollars, extensive research studies, and is not conducive for use in the
field. Voice Insights provides
the information regarding what cognitive and emotional activity is going
on in the brain during exposure to stimuli in a tool that is
inexpensive, portable, flexible, and easy to use. Voice Insights
provides powerful, simple-to-use analytics and reports designed to
facilitate faster and better decisions.
From developing research topics and questions, to identifying the research subjects, to providing meaningful reports, VoicePrism can help with the entire market research process. The solutions can be used for studies covering attitude and usage, product/service appeal, communication testing, product development, customer satisfaction, call center satisfaction, usability testing, and others. There is also great flexibility for use in many research approaches such as mall intercepts, central location tests, phone surveys, one-on-one interviews, focus groups, and point of sale feedback studies.
Market Research Products
VoicePrism has three survey platforms appropriate to stand alone or integrate with existing data capture platforms, depending on research goals and objectives.
Market
Research Solutions
Voice Insights quantitative data
capture, validation and emotional content platform
Voice Research Analysis custom qualitative research insights
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