VoicePrism™
Market Research

Market Research Solutions

Dramatically improve market research results and return on investment by going beyond traditional consumer data to gaining more reliable, deeper customer insight. Our solutions will take you from listening to what people say, to understanding what people really mean, what they feel, what they like and dislike, and most importantly, what drives their purchasing decisions.

How It WorksHow CustomerPrism™ Works

Voice Insights lets you "see" the data in three dimensions by looking at not only the response but also the emotion and validity of the response.

Every time a consumer verbally responds to a question, he or she experiences emotions. Our technology objectively measures the emotional content and intensity, along with confusion or misunderstanding levels within these responses. Once you "see" this data in three dimensions, you'll be able to use it more effectively and consistently.

For decades researchers have been trying to devise ways to learn what subjects are actually thinking or feeling. Neuromarketing is defined by Wikipedia as "a new field of marketing that studies consumers' sensorimotor, cognitive, and affective (emotional) response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain...to learn why consumers make the decisions they do, and what part of the brain is telling them to do it." Business Week has reported that Neuromarketing is a "hot trend" and "marketers are feasting on new streams of customer data."

The problem with fMRI and EEG is that their use requires millions of dollars, extensive research studies, and is not conducive for use in the field. Voice Insights provides the information regarding what cognitive and emotional activity is going on in the brain during exposure to stimuli in a tool that is inexpensive, portable, flexible, and easy to use. Voice Insights provides powerful, simple-to-use analytics and reports designed to facilitate faster and better decisions.

From developing research topics and questions, to identifying the research subjects, to providing meaningful reports, VoicePrism can help with the entire market research process. The solutions can be used for studies covering attitude and usage, product/service appeal, communication testing, product development, customer satisfaction, call center satisfaction, usability testing, and others. There is also great flexibility for use in many research approaches such as mall intercepts, central location tests, phone surveys, one-on-one interviews, focus groups, and point of sale feedback studies.

Market Research ProductsMarket Research Products

VoicePrism has three survey platforms appropriate to stand alone or integrate with existing data capture platforms, depending on research goals and objectives.